At least I have a website...isn't that enough?
Why Image is Still Everything in Business
Image is Everything!
Ok, it's Friday and it's my birthday...so woo hoo for me. However, I wanted to quickly make a blog about how many times I've heard people say, "Well at least I have a website" or "It's not a great site, but at least I have a website." These are the same companies that can't understand why they are getting low conversions and low sales.
The simple fact of the matter is, image is everything. Whether your site is just a few pages, or a full fledged application portal, it must look and behave as though it cost a million bucks. Otherwise, people will quickly dismiss your site feeling as though you probably don't have the ability to either service their needs, or deliver the products or services you are selling.
Take for example these two BBQ style restaurants:
www.thehornytoad.com
www.santanflat.com
as you can see they are similar in the style of restaurant and even most of the items on the menu are pretty similar. However, which one are you more likely to take your family to? I'm assuming you said San Tan Flat....and I'm assuming that most of you reading this blog have never been to either establishment before. But faced with the tantalizing decision as to which BBQ restaurant you'll be taking your family to on Friday night, chances are you'd first try San Tan Flat before you'd try the Horny Toad.
As a side note, you definitely want to check out the video San Tan Flat has on its home page. Drew Carey did a spot on Reason.TV about this restaurant recently. Apparently there's a "Footloose" type drama going on between the restaurant and the county for get this..... "The patrons dancing to the music". The appear to be charging them $5,000.00 per violation.
This is also the case for many companies who even may outrank some of their competitor's sites in the search engines. Why? Because the site says it all. One is a site that clearly has taken the time to give itself a very professional appearance, and the other, well just wants to have website that they can put on their take out menus and coasters.
Keeping your site fresh, up to date, and professional looking is just as important as the quality of products and services your business is trying to promote or sell on the web. You'd also be amazed that many times a site "facelift" isn't as expensive as you would think. So when you're looking to either create a new website, or have its look changed...please keep this example in mind. It could mean the difference between a successful business and a failing one.
Have a great weekend everyone.
Doug.
Ok, it's Friday and it's my birthday...so woo hoo for me. However, I wanted to quickly make a blog about how many times I've heard people say, "Well at least I have a website" or "It's not a great site, but at least I have a website." These are the same companies that can't understand why they are getting low conversions and low sales.
The simple fact of the matter is, image is everything. Whether your site is just a few pages, or a full fledged application portal, it must look and behave as though it cost a million bucks. Otherwise, people will quickly dismiss your site feeling as though you probably don't have the ability to either service their needs, or deliver the products or services you are selling.
Take for example these two BBQ style restaurants:
www.thehornytoad.com
www.santanflat.com
as you can see they are similar in the style of restaurant and even most of the items on the menu are pretty similar. However, which one are you more likely to take your family to? I'm assuming you said San Tan Flat....and I'm assuming that most of you reading this blog have never been to either establishment before. But faced with the tantalizing decision as to which BBQ restaurant you'll be taking your family to on Friday night, chances are you'd first try San Tan Flat before you'd try the Horny Toad.
As a side note, you definitely want to check out the video San Tan Flat has on its home page. Drew Carey did a spot on Reason.TV about this restaurant recently. Apparently there's a "Footloose" type drama going on between the restaurant and the county for get this..... "The patrons dancing to the music". The appear to be charging them $5,000.00 per violation.
This is also the case for many companies who even may outrank some of their competitor's sites in the search engines. Why? Because the site says it all. One is a site that clearly has taken the time to give itself a very professional appearance, and the other, well just wants to have website that they can put on their take out menus and coasters.
Keeping your site fresh, up to date, and professional looking is just as important as the quality of products and services your business is trying to promote or sell on the web. You'd also be amazed that many times a site "facelift" isn't as expensive as you would think. So when you're looking to either create a new website, or have its look changed...please keep this example in mind. It could mean the difference between a successful business and a failing one.
Have a great weekend everyone.
Doug.
Posted by dougjustice at 5:30 PM | Link | 0 comments
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